Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Join us for our 18th season as the Salem Jazz and Soul Festival returns to the historic Salem Willows on Saturday, August 16th*, 2025! Experience the North Shore’s premier free music festival featuring: Regional and national jazz and soul artists Interactive Music Education Tent MusiKidz Children’s Activity Area Curated Artisan Marketplace Local Craft Beer &...