Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages...

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Join us for our 18th season as the Salem Jazz and Soul Festival returns to the historic Salem Willows on Saturday, August 16th*, 2025! Experience the North Shore’s premier free...