Narwhal: Revealing an Arctic Legend at The PEM

SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,”...

The Riddle of Thoreau with Richard Higgins

Henry David Thoreau’s critique of formal religion was matched only by his rapturous encounters with the divine in nature. He remained a harsh critic of the “respectable” Christianity of his...

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages...

The Anti-Valentine’s Tour

The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us!...

Billy F. Gibbons

With his signature beard and African headgear, Billy F Gibbons is instantly recognizable and best known as the centerpiece of ZZ Top. BFG is widely regarded as one of the...

Happy Hearts Spa Day

Let’s have a Spa Day! Join us for a little pampering and relaxation with our Witch Apprentices. Children will create their own love potion and receive a sparkly nails, fancy...

Good Witch of Salem’s Love Potion

Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations!...

Good Witch of Salem’s Sweet Spell

Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations!...

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages...

The Anti-Valentine’s Tour

The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us!...

Lotus Land – The American Rush Tribute

With an unparalleled performance, The American RUSH Tribute Lotus Land brings the force of live Rush to life on stage. Enjoyed by die-hard Rush fans, musicians, and casual music listeners...

Love Sucks

Are you tired of all the mushy-gushy lovey-dovey stuff? Well, you’re in luck! Join us at Flying Saucer Pizza Company for a night of anti-Valentine’s Day fun at our Love...

Happy Hearts Teddy Bear Tea Party | 2025

Feel the love this February at Salem’s So Sweet Festival with the Good Witch of Salem! Join us for a magical family-friendly party at the Historic Hawthorne Hotel in Downtown...

Lunar New Year Festival: Year of the Snake

Come welcome the Year of the Snake with a vibrant festival heralding new beginnings and the coming of spring! Enjoy a scavenger hunt, art making and guided tours of Yin...

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages...

The Anti-Valentine’s Tour

The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us!...

The Rascals – Good Lovin’ Valentines Tour

Two legendary founders of The Rascals are together again. Felix Cavaliere and Gene Cornish cite the fans and love of their timeless songs as reasons for collaboration. Rock & Roll...

Love is in the Air – Valentine Masquerade Ball

The 3nd Annual ” Love is in the Air “Valentine Masquerade Ball is the hottest party in Salem. The live music from the band The Lisa Love Experience will keep...

Stop In For a Spell: DIY Potion Bar

Fly in to The Good Witch and Stay for a Spell! Mix up your very own potion at our Potion Bar! Drop Ins begin at store opening and end 30 minutes...

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children...

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Love Stories in the History of Ukrainian Art

Join us for an enchanting lecture exploring the theme of love in Ukrainian art throughout history. From passionate romances to deep emotional connections, this session will delve into how love...