Uncover Salem’s fascinating and ghostly holiday history, from strict Puritan bans on Christmas making it illegal even to celebrate, to Victorian Holiday ghost stories originally told around the fireside. With warm Yuletide cheer, we examine ancient customs of Yule and other Pagan winter solstice traditions of Krampus, Frau Perchten “the Christmas Witch”, and Mary Lwyd! Spend...

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!