Uncover Salem’s fascinating and ghostly holiday history, from strict Puritan bans on Christmas making it illegal even to celebrate, to Victorian Holiday ghost stories originally told around the fireside. With...

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages...

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!