Big Band Blast III

The Big Band Blast will return to The Cabot to once again pay homage to the 1939 Big Band Battles at Carnegie Hall! Masterfully crafted by Henley Douglas Jr. and band leaders Carlos Menezes Jr of BrassFed Nation and Brian Thomas and Alex Lee Clark of BT ALC Big Band, “Round Three” promises the return...

Narwhal: Revealing an Arctic Legend at The PEM

SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

PEM Pals: Everybody in the Red Brick Building

Join us for the story Everybody in the Red Brick Building, written by Anne Wynter and Illustrated by Oge Mora. A joyful take on bedtime stories in the spirit of Chicka Chicka Boom Boom, this sound-filled story follows a collection of families living in an apartment building on one noisy night. This month’s book choice celebrates Black...

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Ice Sculpture Potion Party

We’re brewing up some frosty fun for our 10th Anniversary and you’re invited to the frolicking. ✨ FREE Cauldron Ice Sculpture Photo Op – We’ll be snapping magical pics that’ll have your friends under your spell with Sparklers wands Included! 🧙‍♀️ Magickal potions for your taste buds, so delicious! Hot & Cold Beverages for Adults...

The Anti-Valentine’s Tour

The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

Salem’s So Sweet Chocolate & Ice Sculpture Festival

Salem Main Streets and the Salem Chamber of Commerce invite you to come enjoy the annual Salem’s So Sweet Chocolate; Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 23rd year, the signature elements of the festival include a Friday night kickoff party, 30...

Happy Hearts Spa Day

Let’s have a Spa Day! Join us for a little pampering and relaxation with our Witch Apprentices. Children will create their own love potion and receive a sparkly nails, fancy hair accessories, a touch of glitter with pink lips and rosy cheeks.

Narwhal: Revealing an Arctic Legend at The PEM

SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

Good Witch of Salem’s Love Potion

Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment!

Good Witch of Salem’s Sweet Spell

Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment!

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Love Letter Artisan Market

During the annual Salem’s So Sweet Festival Browse 30+ local artisans, creators, and chocolatiers at the historic Hawthorne Hotel! It is the perfect stop between ice sculptures to warm up and shop locally. Write love letters to each other and capture your wishes for Salem’s upcoming 400th anniversary celebration in 2026. Treat yourself or your special someone...

Ice Sculpture Potion Party

We’re brewing up some frosty fun for our 10th Anniversary and you’re invited to the frolicking. ✨ FREE Cauldron Ice Sculpture Photo Op – We’ll be snapping magical pics that’ll have your friends under your spell with Sparklers wands Included! 🧙‍♀️ Magickal potions for your taste buds, so delicious! Hot & Cold Beverages for Adults...

The Anti-Valentine’s Tour

The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

Salem’s So Sweet Chocolate & Ice Sculpture Festival

Salem Main Streets and the Salem Chamber of Commerce invite you to come enjoy the annual Salem’s So Sweet Chocolate; Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 23rd year, the signature elements of the festival include a Friday night kickoff party, 30...

Narwhal: Revealing an Arctic Legend at The PEM

SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

Stop In For a Spell: DIY Potion Bar

Fly in to The Good Witch and Stay for a Spell! Mix up your very own potion at our Potion Bar! Drop Ins begin at store opening and end 30 minutes before closing and are offered on a first come, first serve basis. Purchase online or pay in store. Drop Ins may be unavailable during a...

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Steeped in History: Love Brews Here

Enjoy an afternoon tea service catered by the Vintage Tea & Cake Company, including a variety of teas, finger sandwiches, and sweets. In celebration of Valentine’s Day, there will be a staged reading of Nathaniel Hawthorne’s love letters. Delve into the romantic courtship between Nathaniel Hawthorne and his wife Sophia Peabody, and explore his beloved...

Love Songs of the Great American Songbook w/ Alexandra Grace

Music lovers, join us for a cozy Sunday afternoon concert to round out the Salem So Sweet weekend! Alexandra Grace will fill the Salem Athenaeum reading room with the romantic melodies of jazz and popular standards from the Great American Songbook. Her renditions of “Misty” by Erroll Garner and “In A Sentimental Mood” by Duke...

The Anti-Valentine’s Tour

The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

Magical Transformations

Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

Potion Brewing Store Experience

Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

The Anti-Valentine’s Tour

The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

Ginger Cajun Seafood Pride Nights

Ginger has a Pride Night every second and fourth Wednesdays of the month from 7 to 10. It’s a safe place for LGBT+ people and allies to come, hang out and have fun. They also have a special drink list for it.