Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

Fly in to The Good Witch and Stay for a Spell! Mix up your very own potion at our Potion Bar! Drop Ins begin at store opening and end 30 minutes before closing and are offered on a first come, first serve basis. Purchase online or pay in store. Drop Ins may be unavailable during a...

Now in its 24th year, Trails & Sails is your ticket to adventure across Essex County, Massachusetts – a region recognized as a National Heritage Area for its rich history, cultural treasures, and natural landscapes. Each September, this vibrant event series provides access to hundreds of unique experiences such as guided hikes and paddles to...