• Personal Rainbow Aura Photos

    What would the world become if everyone saw themselves as an energetic being? Each Personal Rainbow appointment comes with an instant-film aura photo and personalized reading of the colors and patterns. Bring a buddy at no extra charge to see your vibe as a dynamic duo! Book ahead as walk-ins fill up quickly, appointments available...

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Craft Witch

    Craft Witch is a DIY crafting session with something for everyone! Choose from a wide array of options to create your very own one-of-a-kind craft. Whichever craft you decide to create, you’ll be provided with all the materials, tools, and knowledge needed to let your creativity flourish. Unlike our broom making, bookbinding, and spelljar making...

  • Tea & Cake Tasting

    Free Tea & Cake Tasting at Jolie Tea Company. Every Friday afternoon, 3:00-5:00pm. Come enjoy and taste some of our favorite tea blends and cake flavors!

  • Sunset Kayak & Paddleboard Tour

    Enjoy a relaxing paddle tour along the coastline of Salem Neck as the sun sets over the Harbor. Tour launches from Salem Willows and is open to all levels of paddlers, including beginners. Kayaks and paddle boards available. Age 18+

  • The Salem Haunted Magic Show

    The Salem Haunted Magic Show celebrates its 15th year in Salem with its all-new show HYSTERIA: The Ghost Magician! Shows beginning in late August through November 6th!

  • Conjuring

    Conjuring & Incantations With the magical Fall season just around the corner here in Salem, we are preparing for one of our most anticipated exhibits of the year. What art have you conjured up? What incantations have been part of your creative process? Yes, it is once again time for the Salem Arts Association showcase...

  • Sea Witch Ball Workshops

    Whether you’re visiting Salem with your witch family or just love (witch)crafting, join The Sea Wych Salem for a magical experience in Witch City. The Sea Wych Salem will present the history and lore behind the witch ball, and then guide you as you create your own to protect your home, welcome in joy, banish...

  • Medium Lauren Robbins

    Enjoy an intimate evening of mediumship messages with Endorsed Afterlife Medium Lauren Robbins, featured on The List TV, Married at First Sight TV Show (Boston), The Lady of the Dunes Documentary, and more. Lauren will walk around the room to deliver messages from those who wish to come through with evidential information that may include...

  • Anthony Migliaccio

    Acoustic artist Anthony Migliaccio take the stage at Gulu-Gulu Cafe for a night of original music as well as covers of popular rock with a psychedelic twist! No cover!!

  • Salem Discovery Paddle Tours

    Embark on a serene paddleboard or kayak journey along the enchanting coastlines of Salem and Beverly Harbors, where each stroke of your paddle unveils narratives ranging from historic naval battles to the infamous witch trials, echoing the vibrant past of what was once the world’s busiest trading port. Age 16+

  • Trails and Sails

    Now in its 24th year, Trails & Sails is your ticket to adventure across Essex County, Massachusetts – a region recognized as a National Heritage Area for its rich history, cultural treasures, and natural landscapes. Each September, this vibrant event series provides access to hundreds of unique experiences such as guided hikes and paddles to...

  • Revolution 250 Salem Tour

    Everyone knows Salem for the 1692 Witchcraft Trials, but did you know that Salem made significant contributions to the American Revolution? The shot heard round the world almost happened here, we were known for our Privateers (legal Pirates), who were the most successful against the British, and British Governor General Thomas Gage encountered some of...

  • Personal Rainbow Aura Photos

    What would the world become if everyone saw themselves as an energetic being? Each Personal Rainbow appointment comes with an instant-film aura photo and personalized reading of the colors and patterns. Bring a buddy at no extra charge to see your vibe as a dynamic duo! Book ahead as walk-ins fill up quickly, appointments available...

  • The Good Witch of Salem’s Salem Magic Potions

    Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment! Book...

  • The Good Witch of Salem’s October Magic Spell

    Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment! Book...

  • DIY Witch Broom Decorating

    Fly into The Good Witch and Stay for a Spell! Unleash your creativity at the Good Witch of Salem’s Broom Decorating Station, where you can transform a broom into a magical masterpiece! Use enchanting tape, colorful ribbons, sparkling stickers, and shimmering gems to create a broom that’s uniquely yours. Activity Length: 15-25 minutes Location: The...

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Craft Witch

    Craft Witch is a DIY crafting session with something for everyone! Choose from a wide array of options to create your very own one-of-a-kind craft. Whichever craft you decide to create, you’ll be provided with all the materials, tools, and knowledge needed to let your creativity flourish. Unlike our broom making, bookbinding, and spelljar making...

  • The Salem Haunted Magic Show

    The Salem Haunted Magic Show celebrates its 15th year in Salem with its all-new show HYSTERIA: The Ghost Magician! Shows beginning in late August through November 6th!

  • Sea Witch Ball Workshops

    Whether you’re visiting Salem with your witch family or just love (witch)crafting, join The Sea Wych Salem for a magical experience in Witch City. The Sea Wych Salem will present the history and lore behind the witch ball, and then guide you as you create your own to protect your home, welcome in joy, banish...

  • Billy Prine Presents the Songs & Stories of John Prine

    Billy Prine is a natural-born storyteller just like his late, great brother John Prine was a natural-born songwriter. John was a great communicator of the human experience whittled down to the best words. His big, little brother, owner of a rich, booming voice yet full of subtleness, is one of the finest orators you’ll ever...

  • The Salem Haunted Magic Show

    The Salem Haunted Magic Show celebrates its 15th year in Salem with its all-new show HYSTERIA: The Ghost Magician! Shows beginning in late August through November 6th!

  • Don’t Think Twice

    Acoustic trio Don’t Think Twice is storming into the Gulu-Gulu Cafe for an awesome night of music! This free show promises to bring hours of energy & entertainment, don’t miss out!

  • Trails and Sails

    Now in its 24th year, Trails & Sails is your ticket to adventure across Essex County, Massachusetts – a region recognized as a National Heritage Area for its rich history, cultural treasures, and natural landscapes. Each September, this vibrant event series provides access to hundreds of unique experiences such as guided hikes and paddles to...

  • Ride the Rainbow: Unicorn Trolley Adventure

    A unicorn is hiding all around Salem, just waiting to be found by those who truly believe. Ride the rainbow, believe in yourself, and trust your feelings—magic is all around you! Our event begins with a story time reading of “There’s No Such Thing As…Unicorns” by Lucy Rowland inside The Good Witch of Salem’s shop....

  • Revolution 250 Salem Tour

    Everyone knows Salem for the 1692 Witchcraft Trials, but did you know that Salem made significant contributions to the American Revolution? The shot heard round the world almost happened here, we were known for our Privateers (legal Pirates), who were the most successful against the British, and British Governor General Thomas Gage encountered some of...

  • Personal Rainbow Aura Photos

    What would the world become if everyone saw themselves as an energetic being? Each Personal Rainbow appointment comes with an instant-film aura photo and personalized reading of the colors and patterns. Bring a buddy at no extra charge to see your vibe as a dynamic duo! Book ahead as walk-ins fill up quickly, appointments available...

  • Stop In For a Spell: DIY Potion Bar

    Fly in to The Good Witch and Stay for a Spell! Mix up your very own potion at our Potion Bar! Drop Ins begin at store opening and end 30 minutes before closing and are offered on a first come, first serve basis. Purchase online or pay in store. Drop Ins may be unavailable during a...