• Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Amplifying Voices Film Festival

    Breaking Boundaries: Stories of Struggle and Strength Amplifying Voices brings impactful stories and voices to the North Shore, and beyond, by presenting films made by and about people of color. These two days of films are curated by ​​Sabrina Avilés, Executive Director of CineFest Latino Boston and Lisa Simmons, Executive Director of The Roxbury International...

  • Gina Brillon

    Gina Brillon is a Puerto Rican comedian, actor, writer and author born and raised in the Bronx, New York. Gina has been a standup comic since she was 17 years old. Her latest special “Gina Brillon: The Floor is Lava” premiered on Amazon Prime in 2020 and won a 2021 Gracie Award and was nominated...

  • Unicorn Spa Day

    Let’s have a Spa Day! Join us for a little pampering and relaxation this February at Unicorn Spa Day! Children will mix up their very own unicorn potion, create crystal wishes, get glittery nails and a touch of magic!

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Good Witch of Salem’s Love Potion

    Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment!

  • Good Witch of Salem’s Sweet Spell

    Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment!

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Amplifying Voices Film Festival

    Breaking Boundaries: Stories of Struggle and Strength Amplifying Voices brings impactful stories and voices to the North Shore, and beyond, by presenting films made by and about people of color. These two days of films are curated by ​​Sabrina Avilés, Executive Director of CineFest Latino Boston and Lisa Simmons, Executive Director of The Roxbury International...

  • The Anti-Valentine’s Tour

    The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Stop In For a Spell: DIY Potion Bar

    Fly in to The Good Witch and Stay for a Spell! Mix up your very own potion at our Potion Bar! Drop Ins begin at store opening and end 30 minutes before closing and are offered on a first come, first serve basis. Purchase online or pay in store. Drop Ins may be unavailable during a...

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Wicked Good Poetry Salon

    Wicked Good Books is hosting a poetry salon featuring Salem’s Poet Laureate JD Scrimgeour, alongside other local poets. Light refreshments will be provided for your enjoyment as the poets read from their work. Join us to celebrate the rich creative spirit these talented poets bring to our community.

  • The Anti-Valentine’s Tour

    The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Symphony by the Sea: A Family Affair

    Join us this Sunday for a special all-Bach program with music by Johann Sebastian Bach and his talented sons. While the senior Bach was an undisputed master of Baroque style and instrumental writing, his sons embraced newer, simpler forms that appealed to emerging tastes and the evolving musical landscape. The afternoon will be made even...