• Trivia Time

    General knowledge trivia every Tuesday at 7:30. Free to play. Win a Flying Saucer gift card!

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • The Anti-Valentine’s Tour

    The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

  • Salem’s So Sweet Chocolate & Ice Sculpture Festival

    Salem Main Streets and the Salem Chamber of Commerce invite you to come enjoy the annual Salem’s So Sweet Chocolate; Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 23rd year, the signature elements of the festival include a Friday night kickoff party, 30...

  • Big Band Blast III

    The Big Band Blast will return to The Cabot to once again pay homage to the 1939 Big Band Battles at Carnegie Hall! Masterfully crafted by Henley Douglas Jr. and band leaders Carlos Menezes Jr of BrassFed Nation and Brian Thomas and Alex Lee Clark of BT ALC Big Band, “Round Three” promises the return...

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • PEM Pals: Everybody in the Red Brick Building

    Join us for the story Everybody in the Red Brick Building, written by Anne Wynter and Illustrated by Oge Mora. A joyful take on bedtime stories in the spirit of Chicka Chicka Boom Boom, this sound-filled story follows a collection of families living in an apartment building on one noisy night. This month’s book choice celebrates Black...

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Ice Sculpture Potion Party

    We’re brewing up some frosty fun for our 10th Anniversary and you’re invited to the frolicking. ✨ FREE Cauldron Ice Sculpture Photo Op – We’ll be snapping magical pics that’ll have your friends under your spell with Sparklers wands Included! 🧙‍♀️ Magickal potions for your taste buds, so delicious! Hot & Cold Beverages for Adults...

  • The Anti-Valentine’s Tour

    The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

  • Salem’s So Sweet Chocolate & Ice Sculpture Festival

    Salem Main Streets and the Salem Chamber of Commerce invite you to come enjoy the annual Salem’s So Sweet Chocolate; Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 23rd year, the signature elements of the festival include a Friday night kickoff party, 30...

  • Happy Hearts Spa Day

    Let’s have a Spa Day! Join us for a little pampering and relaxation with our Witch Apprentices. Children will create their own love potion and receive a sparkly nails, fancy hair accessories, a touch of glitter with pink lips and rosy cheeks.

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Good Witch of Salem’s Love Potion

    Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment!

  • Good Witch of Salem’s Sweet Spell

    Fly into The Good Witch and Stay for a Spell! Step into the DIY Good Witch of Salem’s Potion Bar, where you can mix your very own magical potion creations! Choose your ingredients, sprinkle in magical moondust, add in your golden heart intentions, and seal with a special charm to take home the enchantment!

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Love Letter Artisan Market

    During the annual Salem’s So Sweet Festival Browse 30+ local artisans, creators, and chocolatiers at the historic Hawthorne Hotel! It is the perfect stop between ice sculptures to warm up and shop locally. Write love letters to each other and capture your wishes for Salem’s upcoming 400th anniversary celebration in 2026. Treat yourself or your special someone...

  • Ice Sculpture Potion Party

    We’re brewing up some frosty fun for our 10th Anniversary and you’re invited to the frolicking. ✨ FREE Cauldron Ice Sculpture Photo Op – We’ll be snapping magical pics that’ll have your friends under your spell with Sparklers wands Included! 🧙‍♀️ Magickal potions for your taste buds, so delicious! Hot & Cold Beverages for Adults...

  • The Anti-Valentine’s Tour

    The most exciting way to spend the worst holiday is with the Salem Night Tour. With The Anti-Valentine’s Tour guests can bring a Valentine, friends, or go solo with us! This February 1st – 15th, we will focus on ghostly and darker stories of love gone wrong throughout Salem’s past. This year it will be...

  • Salem’s So Sweet Chocolate & Ice Sculpture Festival

    Salem Main Streets and the Salem Chamber of Commerce invite you to come enjoy the annual Salem’s So Sweet Chocolate; Ice Sculpture Festival – a decadent tradition of delectable chocolate, sparkling ice sculptures, and Valentine’s Day shopping! Now in its 23rd year, the signature elements of the festival include a Friday night kickoff party, 30...

  • Narwhal: Revealing an Arctic Legend at The PEM

    SALEM, MA –  This fall, the Peabody Essex Museum (PEM) invites visitors to dive deep into the world of narwhals. These unique ocean dwellers, sometimes called the “unicorns of the sea,” spend their lives in the Arctic waters of Canada, Greenland, Norway and Russia. Learn about their changing Arctic ecosystem through firsthand accounts of scientists and...

  • Stop In For a Spell: DIY Potion Bar

    Fly in to The Good Witch and Stay for a Spell! Mix up your very own potion at our Potion Bar! Drop Ins begin at store opening and end 30 minutes before closing and are offered on a first come, first serve basis. Purchase online or pay in store. Drop Ins may be unavailable during a...

  • Potion Brewing Store Experience

    Make your visit to The Good Witch of Salem’s shop memorable by booking our in-store Potion Brewing Experience. This activity is led by our Witch Apprentices. Activities are recommended for children ages 3 and up. *One appointment slot for each child is required.*

  • Magical Transformations

    Through our “Magical Transformations” children embrace their charms and express their individuality. Children can choose to transform into a “Witch” or “Wizard”!

  • Steeped in History: Love Brews Here

    Enjoy an afternoon tea service catered by the Vintage Tea & Cake Company, including a variety of teas, finger sandwiches, and sweets. In celebration of Valentine’s Day, there will be a staged reading of Nathaniel Hawthorne’s love letters. Delve into the romantic courtship between Nathaniel Hawthorne and his wife Sophia Peabody, and explore his beloved...