PopSalem Preview Tour

Curious how Salem became the Witch City and the Capitol of Halloween? From Witchcraft to Lovecraft, the PopSalem tour is for you. Salem’s journey to the Witch City couldn’t have happened without popular culture. Discover how Bewitched, Hubie Halloween, author H.P. Lovecraft, video games, textbooks and other types of media all influenced the way we experience Salem today.

This is a free preview tour!